Strategic Valuation Of Your Brand

So I was looking through these and so there's a lot of brokers around the country you get on their email list and I'm just like which one of these can we take on amazon because most of these are crap businesses that I wouldn't want to own. I'm sorry that they built them for 20 years and they're going to go down the tubes but it's good because I was able to look at the earnings, look at the language, start understanding how people buy and sell businesses and that's not an area that I was familiar with more than three years ago. So that's something very interesting which helps you understand you're building an asset whether it's a house or whether it's a product and you make it sell that asset and walk away That to me is exciting about the amazon platform.