You're now listening to Hack and Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. How do you deal with other people's views of you? What do other people think of you? Sometimes not well. Sometimes I let it get to me and I take on exactly what you said. You mean they've got their insecurities, their problems and they just want you to be miserable too. And so, when they come up, I just try to look at it as an observer, right? As opposed to taking it personally because people are going to do it all the time and they do it all the time, but you don't take on their baggage, you process it. Take two seconds to go. This is not something I need to do or take on and then I put it away because man, it just gets after and after and after you. So it's a process.

You're now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. Mindfulness for me in my life is presented. It's the ability to, as the great author, Ramdas Richard Albert would say be here now, be able to be a real person, an authentic person, which is the first and foremost component to it. Just be real be who you are. And that brings about the ability to be present. To be present for your family, to be present for your friends, and to take a moment to realize that. It all came and it'll all go.

You're now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. You talk to wealthy people. They're going to tell you they're lucky. They're going to tell you, hey man, I just got lucky and I'm passionate about this thing. They don't want to tell you that you know what, I'm smarter than you. There are people smarter than you and not only that, I'm more ruthless than you, I'm more aggressive than you. I know how to manipulate people more. I know how to exert influence in the right ways. These are things that people will not tell you. These are things that people will not share with you. You have to be more aggressive. You have to be relentless. You have to have enemies. You have to go out there and fail. You have to be able to take risks and you can't do that if you're broke.

And I am a huge fan of the law. I love law um and all things related to it and when I had started my first company and we can go into the story. You know, I created a billion dollars worth of revenue in my teens, creating this legal version of an illegal drug. And I remember there was a time when lawsuits were just flying and I didn't realize I thought you would have to wrong somebody to get a lawsuit. I was wrong because there were all these vulture lawyers. And this was at a time when the employment practices laws were coming into place. So there were all these people who I never met, who I had never had any transacting with, who were suing me. And I remember. And this kind of goes into my whole philosophy about hacking life.

Great question! I think one of the best ones is trust but verify. I had another teacher of mine. This writer named Stuart Wilde, who became a mentor of mine for some time always said don't play your hunch. It'll have your lunch. I'm not sure if that was his quote but it made sense. He taught us a lot of the fundamental principles of money through playing blackjack. Believe it or not, he felt that life and business were very much like a casino and if you could learn how to master that type of interaction you'd be able to handle business. So we did a lot of work inside casinos where we went to casinos and learned how to gamble and play blackjack and I have a friend, who's still an instructor under he was understeer wild he learned how to play blackjack and poker and all those games.

So I had another quote for you, um but then when I saw this quote uh I was like well let's make this the quote of the episode - While you are sleeping, your enemies are planning your demise. So what does this mean to you? Everyone's too fragile. Everybody has thin skin. Everybody's thinking man maybe I won't get first place. I'll win a consolation prize. I'll win second place. All you know I don't I can just take it easy. Whatever you're thinking right now, google it. 50,000 people are thinking it. Whatever you want to do, there are a million people out there better than you who could do it and if you close your eyes in the time it takes you to blink, there are 50 other guys who were just waiting for that opportunity to take over your share of the market.

And what we teach is that nobody wins by playing the game the way they tell you to play it. Big resellers, e-commerce giants like Amazon, I teach this course called amazon mastery where I teach people how to make predictable recurring revenue on the amazon platform. I teach people how to find products, sell them on the Amazon platform and what they want you to believe is they want you to believe that if you are a good little boy Joseph Jaffe and you follow their rules you are going to be just fine.

People who do impossible things and leaders are generally broad-stroke guys, and I mean by that part is that they don't tend to get overwhelmed by the details. The people who are generally not hugely successful are far more concerned about the specialization and the this and the that and the little details of things, which is why rocket scientists aren't the wealthiest people in the world.

The world is predatory. All you got to do is look at nature. Things don't work the way that we always want them to. So making money and I make a lot more now that I get to keep than I did back then because I was burning through hundreds of millions of dollars, is mainly because I don't publicize everything that I do. That I'm quieter about the things that I do and the real people the guys that are making the billions and billions of dollars don't always end up on the Forbes top 10 top 100 list.

What are some of the mistakes that people make? What's the biggest mistake that people make on amazon I think this goes kind of to what you and I talk about often. This is one of the biggest mistakes that people make in life also. I think it's just going into something with some knowledge thinking that you don't need to learn the fundamentals because it's like that adage you know the one of the students who goes to the master and he and the master's pouring tea and he goes oh master will you teach me and the master has the tea kettle and he pours the tea into his cup and the tea pours over and fills the table and he goes hey what are you doing um and he says I can't teach you and he says why can't you teach me he says because your cup's already full come back when your cup's empty.

What are some of the mistakes that people make? What's the biggest mistake that people make on Amazon? And I think this goes kind of to what you and I talk about often is one of the biggest mistakes that people make in life. Also, I think it's just going into something with some knowledge, thinking that you don't need to learn the fundamentals. Because it's like that adage, you know, one of the students who go to the master, and the Masters pouring tea, and he goes all Master, will you teach me in the master has the tea kettle, and he pours the tea into his cup and the tea pours over and fills the table and he goes, Hey, what are you doing? What are you doing? And he says, I can't teach you. And he says Why? Why can't you teach me? He says because your cups are already full. Come back when your cup is empty.

It's always So much easier when you sit with friends and laugh about them. Yeah, you know, it all seems so serious when you're alone, and it's just you, but when you with people who you love people who you trust, it's different, it's different, it's a different feeling. So, you know, I know, you know, as being a man, it's great to be around other men that are doing great things.

Just so you guys know you don't have to spend any money to start an Amazon business. To launch your business on amazon we teach you how to get reviews, how to get your product rank, how to find a product. The number one problem that people have on amazon, they're like dude I want to sell on amazon. I see everyone's making money. I hear the stories. I watch the videos but I just don't have a product and I tell people that's the best place to be. Just so you guys know you don't have to spend any money to start an Amazon business, to launch your business on Amazon. We teach you how to get reviews, how to get your product ranked how to.

And the one thing that I learned Bart from all of this and I think this is going to answer your question is that the markets are not based on much more than one thing and that element is human emotion. The markets are moved by emotion and they are not reasonable or logical. If they were reasonable or logical we would all figure it out. We would be like Jim Simmons who runs renaissance funds, who's one of the most intelligent guys I've ever heard of, who's got a fund that allegedly you know has never failed and made money year after year and you know he's one of the masters of quant trading. If you're not one of those guys and there's maybe a handful of those guys on the planet.

In the article we read yes, they may have a little more experience in creative or SEO or branding than we do, and then yes you're probably better customer service but they run you know 500 checklists of things to cover within a company. So in many cases mom and pop, you can do it better you know. My dad's an entrepreneur and I always saw him struggle with once he had four or five employees. He just didn't do it. He never grew past that like he wanted mass control versus delegation and systems and being able to scale a company which is what it takes to go from 1 to 10 million and then 10 million to 100 and a lot of these companies they're looking at the minimum of a million dollars in revenue, you know. Minimum because otherwise, it's not worth all the paperwork to try and do it. So you're right, a lot of companies don't make a million dollars a year and I know if you don't own a company that sounds like a heck of a lot of money.

So whatever service business you're in or product business those reviews show up and they're probably not on your platform. I have hundreds of reviews on Shaheen, on my computer but they're not necessarily on amazon, on google maps, or each website because I don't own all those platforms. I have to go dig them up, put them in a graphic, put a photograph on them, put them in an email like we're talking about 20 years worth of reviews.

So learning the subtleties and nuances and the cultural differences wherever you're at is super important. Similarly, you know if you're going to be negotiating with gangbangers there's a culture there. If you're going to be negotiating with corporate business people, there's a culture there.

Have foundational thinking. Take the time to invest in four foundations. The first foundation should be some type of real estate. Even if you don’t have money to invest in real estate you can start learning about it now. Your time in learning about cash flow, positive real estate is an investment. That’s a pillar. Everybody in this country should have some investment in real estate and there are other ways to do it.