started as an adolescent in Iran at five. I was born in Iran. We moved to Los Angeles eventually as refugees. We were political refugees when we moved here and solidly poor here. In Iran, we were well to do. Here, we were poor and we managed somehow to buy a house in an up-and-coming neighborhood an Enclave of Los Angeles called Pacific Palisades, which at the time was more hippie than up-and-coming. And my folks managed to buy a house that was an absolute disaster of a house in those days. And pretty soon around us, I saw huge houses going up. I saw great wealth coming in. It was the Reaganomics era trickle-down economics wall street wealth. Hollywood was at an all-time high. All this money was coming in but I was still the poor son of a dry cleaner. The kids growing up around me their folks had Mercedes Benzes. They would go out to restaurants.

Yeah, I'm an absolute failure at the majority of things. I do in life bad at 99.9 of things that I do. There's point one percent that I'm really good, probably better than most people on the planet, but the rest of the stuff - absolute failure. The wife makes fun of me. I can't drive a nail through a piece of wood. I'm good at hiring people and your example of engineering is a really good example of that. You can buy engineers, you can buy a guy that's been MIT-trained that's picked of. What do you get to pay the guy, 300 grand a year, 500 grand a year, even a million dollars a year for a rocket scientist. You find.

The only hack that works is hard work. The only hack that works is getting out there and failing. Seeking failure and getting out there and making a mess of things so that you learn and then slowly picking yourself up dusting yourself off and doing it a little better each time until you no longer fail and then what you have to do is you have to perfect it. You have to make sure that the total size of your successes outweighs the size of your failures and then you're okay and then you're winning in life.

You can own your store with inventory, but you own 100%, if you become a distributor for $5,000, to some Amway, or Herbalife, you have a bunch of stuff that you didn't have before in your garage. But you just don't know if that's going to sell if you it's your thing, it's at your bag, all of a sudden, your front-loaded these products, and I have found more people than not can't sell those things. You're not buying a business, you're buying permission to be a salesperson. So you're paying money to have a job. So tread lightly on those business opportunities. But when you're putting your own money in your brand, now you're a real business owner.