Listen To Your Heart, Learn With Your Head
So I'll tell you one of the first things that I did. So once I made the pills and we got it into the hands of a few of these dealers. I decided that I was going to become a multi-million dollar company. I never thought we would break a billion dollars, but I thought hey, you know what, we're going to become huge and I thought one of the ways to do that was to license a picture of a famous person. So I walked in, I made a phone call. They said, what's the name of your company? I said, I just made it up on the spot. I said Global something or other and loved it. I got an appointment and I walked into this big Beverly Hills office. And it was a fancy office in those days and beginning of the 90s and it was, you know, the attorney that was representing this state of so-and-so. And the receptionist was this cute little Japanese girl in her cute little outfit. She brought me this little espresso with a little twist of something. Never had those before and put them on and I was like, this is amazing. And then the guy makes me wait about an hour right he calls me in and he's you know, the old school like, you know the agent guy. Yeah. Tell him it's what I could do for less than entire thousands.
Valuing The Shortages To Create Abundance
You're now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. We fled Iran in fear of persecution and came to the United States, eventually landed in the U.S. I was about five and King of the Heap in Iran. Like you know, had my little gang, very safe place, you know. I would leave during the days. I would come back as a five-year-old. No problem. Dinner was when I came home. It was great, but coming to this country I realized it was during Iran-contra and I was no longer top of the heap. I was a second-class citizen, wow and that gave me a chip on my shoulder, gave me a lot of grit, you know, getting the crap kicked out of me every day at school built character, but I decided that, hey, you know, this is one of the greatest countries in the world from an economic standpoint. There is opportunity there. I see people with wealth.
Reading Great Writers Helps Leading A Successful Life
You're now listening to Hack & Grow Rich with Shaahin Cheyenne and his co-host Bart Baggett. I discovered all the great inspirational writers during the turn of the century. People like Napoleon Hill, Andrew Carnegie's. I read the bio, I read you know people like Og Mandino, all these great, old-time, Did you like? Did you read the thinking where rich was that instrumental or? I did read Think and Grow Rich and I think it was it was pretty inspirational for me, you know, I'm not sure I agree with all the concepts in it now but back then it was exactly what I needed and I started reading up on that stuff. I started reading up on the New Age Movement. The self-development movement reading, Tony Robbins, and all these great people. And I was like, man, you know there might be a chance for me. So I took off.
Hone Your Natural Skills, Rent The Rest
You look at somebody one of my all-time heroes of all time. Is this guy Alan Watts? Alan Watts was a philosopher. Are you familiar with Alan Watts at all? Yeah, Alan Watts was a philosopher in the 1950s and 1960s up until I think the 70s when he passed away in I think close to 73 who was responsible for bringing the wisdom of the east Zen philosophy to the west and he did it in such a digestible way that even today, people are remixing his words, his spoken word along with electronic dance music. But Watts was one of the most self-realized people of his time because he took that opportunity to self-reflect not only on his strengths but also on his weaknesses. And similarly, I learned early on that it's not as important to learn what you're good at. Because like we said you can hire people that are good at the things that you are not good at. But it is important to know what things you suck at, what things you are horrible at, what things you will never be great at. Not because you put yourself down, not because you are down on yourself, but because then you have a true knowledge of yourself and you can act closer to the truth.
Art of Smiling For A Guaranteed Customer Service Experience
But if you go to a restaurant and you're not happy, ask for the manager. You will be amazed at how far they will go out of their way to help you out. Smile. Always smile. Don't be aggressive. People are uncomfortable with tension. So it's not going to be to your advantage in these situations to create tension most of the time. So don't have tension. Just smile. Maybe start with a compliment. You know what, I know that the waiter is working their butt off tonight, I can see how busy you guys are and I just got to tell you those bread rolls that you brought us were spectacular, but we've been waiting 45 minutes for our food and I just wanted to know if there's anything you might be able to do for us.
Are You Asking For What You Want?
If you want to get somebody to become endeared to you or to endear yourself to someone isn't to offer them something because what happens when we offer something that someone immediately one of Cal Dini professional Cal Dinis principles of influence comes into play the sixth principle of influence, which is reciprocity. We think, oh, shit, this guy's giving me something he's gonna want something back. He's gonna have expectations. All my guards go up and boom, instead, this is a great life hack.
What’s Your Differentiation Quotient? Or X-Factor?
What are some of the mistakes that people make? What's the biggest mistake that people make on amazon I think this goes kind of to what you and I talk about often. This is one of the biggest mistakes that people make in life also. I think it's just going into something with some knowledge thinking that you don't need to learn the fundamentals because it's like that adage you know the one of the students who goes to the master and he and the master's pouring tea and he goes oh master will you teach me and the master has the tea kettle and he pours the tea into his cup and the tea pours over and fills the table and he goes hey what are you doing um and he says I can't teach you and he says why can't you teach me he says because your cup's already full come back when your cup's empty.
Selling Your Own Brand On Amazon…
You can own your store with inventory, but you own 100%, if you become a distributor for $5,000, to some Amway, or Herbalife, you have a bunch of stuff that you didn't have before in your garage. But you just don't know if that's going to sell if you it's your thing, it's at your bag, all of a sudden, your front-loaded these products, and I have found more people than not can't sell those things. You're not buying a business, you're buying permission to be a salesperson. So you're paying money to have a job. So tread lightly on those business opportunities. But when you're putting your own money in your brand, now you're a real business owner.
Beware Of Service Violations And Algorithm Changes
They could fail because they get pulled off the platform for violating service. There's a lot of great stories of 10-20000 a day and they just get canceled, just like what happened 15 years ago with the search engines. I knew people getting checks for five and ten thousand dollars from AdSense and all of a sudden they changed the algorithms panda slap in SEO terms and those checks stopped. So so I mean one small change or one small violation could end the business. That's probably how most of them lose because it doesn't cost anything to stay there. You just may not be number one and your sales will decrease.
Ranking Based On Sales Numbers
The most important thing is being visible. So to be visible what we call ranking, you show up on that first page. When you search for I don't know uh pie cutters and go on to that first page of amazon when you click through, there are about 10 or 20 items on that page. That is golden real estate. There might be 2000 products, there might be 20000 products, but whoever is on that first page has it. Whoever's got the number one listing that's gold. So amazon discovered hey, I know how we're going to get up there. It's going to catch 21 catch 22 English not so good. Um, so whichever catch it is and what they did was they designed their algorithm so that the more sales you have the higher you rank.
Do You Have A Plan B?
You know what I would tell anyone and what I do. I speak a lot to students and what I tell them on the front end is you know regardless of how well you do, how good you are. How successful you are. It's a million percent. There are going to be losses along the way. So I think going into fighting, going into any sort of life or business, just that awareness of all right, I'm going to do the work, I'm going to train, going to prepare, I'm going to develop the confidence, but I do know that I could lose.
Understanding Your Risk Potential Vs. Gains
The only reason why those dudes are interesting is that they're defying death by being around these killing machines. Those animals are killers and the reason why it's interesting, why there is a purity to that interaction is because it's dangerous.
Does Personality Govern Your Wealth?
But as a personality type, wealth comes in all ways. Um, there's a great great guy named Roger Hamilton. We need to have him on the show. He has a wealth dynamics test and he uses some of these archetypes to explain the wealth and what's interesting about studying Edison or Oprah or Branson is they have different personality types and me being an expert on personality mostly through handwriting and NLP is that you know I originally thought oh personality type is how I get wealthy but when you meet people that are complete introverts and they're still wealthy it makes you think oh maybe it's the strategy, not another personality type.