You're now listening to Hack and Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. I know that there's, you know, there's a lot of people probably listening to the story with besides the fact that it's completely entertaining and they're going okay, George like what's the point here? And here's the point and the reason. I want you guys to start listening more is that success leaves clues. Look, I could go on and on about Shaahin, how like you had nothing, you know you hustled, you did whatever you had to do. I mean we're obviously, we're not promoting drugs and things. But that's not the point here. You guys got to listen to the fact that he was determined. He was recognizing certain things. He was persistent. But one of the questions I was going to ask you is what gave you this sense of, you know, from moving to the United States, right? And everything this constant sense of what looking for success and why that didn't appeal to you being a doctor, but why doing this did or being on your own, like, what were you when you grew up? Were your parents instilling in you this idea that you wanted to be successful or do you think you just because I mean, I'm not a big believer that people are just born wanting to be successful? It's usually a product of their environment. What is it that gave you that drive? What do you think?

You're now listening to Hack and Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. You know, but again, you know, that's another quality of successful guys. I'm sure you are too, Rob, is you know that we're all fiercely competitive, right? So it's kind of one of the marks of being, you know, and alpha and being successful in business, you know, all the guys, I know who are successful in business are incredibly competitive human beings.

You're now listening to Hack and Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. We just don't give about what other people think. Yeah, sure. We're polite. We're empathetic. We're kind people but at the end of the day when it comes to our lifestyle and the way that we live, we don't live our lives for what other people will think of us. And I think that's super interesting. I know you, you certainly don't live that way and you know, for any of you guys who know me or any of the stuff that I've done, I certainly don't live that way and it's even more ironic the ironic thing about that is that I'm married to a publicist whose entire job is to worry about what people think.

You're now listening to Hack and Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. Well, I started studying this when I was like 15 years old through cognitive psychology. And of course, the handwriting analysis, which I'm famous for and one of the first things that I learned was that being sensitive to criticism, caring too much, what people thought was a flaw and it was a physical pain in your chest of like someone not approving of you. And I had that as a kid. I remember having the members-only jacket and I'm dating myself. But like I cared, whether I had a certain jacket. And when I made these changes to my brain, I just didn't give anymore. And I think I probably overcompensated by not giving a. Quote-Unquote like all the best-selling books, these days and I kind of became an a-hole but I was an aggressive successful, and I got what I wanted a lot.

You're now listening to Hack and Grow Rich with Shahin Cheyene and his co-host Bart Baggett. Is it true that you cut the cards in your living room for the first thousand games? Is that a true story? Yes close. So we did a thousand games was our test market and we had some assembled them by hand. Well, the one problem we had was just before our launch, the printer screwed up and sent us the wrong cards. And they were 500 cards per game at a thousand games. With 500000 cards when they were supposed to come sorted game a game of 500 cards, they came completely wrong. So we had to hand sort.... you're laughing man. It was like oh! I thought it was I have admitted. It's the only tantrum I ever threw. I mean, the printer calls me up. Can't get it done. I launched the phone but we had to figure it out and it would be like and the math is 9580 playing card decks of playing cards.

You're now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. Yeah, one of the interesting things that I think most people don't understand is that you don't have to be a graphic designer to have great art. Similarly, with technology, you just need to be able to hire specialized knowledge. There are lots of people smarter than me who know how to do engineering, who know how to build the parts of the device, and one of the things now I'm looking at this, which is super interesting, which I don't know if they're doing now is that I made sure that none of the parts of this device that we built came in touch with the plastic components of it because I didn't believe in heating the plastic. So if you look inside the device this is all-ceramic. So we built ceramic. There's glass, there's steel inside here. I'm going through this, so I'm looking at this. I'm like dude, I did a great job building this thing. It was a nice device to build but you can hire people, so anytime you want to build anything there are people out there nerds who live on that technology kind of thing and they'd love to do that without burning yet.

You're now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. Mindfulness for me in my life is presented. It's the ability to, as the great author, Ramdas Richard Albert would say be here now, be able to be a real person, an authentic person, which is the first and foremost component to it. Just be real be who you are. And that brings about the ability to be present. To be present for your family, to be present for your friends, and to take a moment to realize that. It all came and it'll all go.

You're now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. You talk to wealthy people. They're going to tell you they're lucky. They're going to tell you, hey man, I just got lucky and I'm passionate about this thing. They don't want to tell you that you know what, I'm smarter than you. There are people smarter than you and not only that, I'm more ruthless than you, I'm more aggressive than you. I know how to manipulate people more. I know how to exert influence in the right ways. These are things that people will not tell you. These are things that people will not share with you. You have to be more aggressive. You have to be relentless. You have to have enemies. You have to go out there and fail. You have to be able to take risks and you can't do that if you're broke.

You're now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. People are afraid of success. People are afraid of failure and sometimes with good reason. It doesn't mean that you are tied to that fate. I know you're in the business of coaching and success coaching and hypnosis. It doesn't mean that anybody's tied to that faith but until they realize how bad they suck, they're never going to get better.

You're now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. We mustn't take ourselves too seriously. That's the problem with most people. Seriousness is a disease. Most people have a pole up there. You know what, and they're walking around with all these levels of seriousness and all this projection of themselves. And that's why I do stuff like that. I try to do some silly thing, make a prank, call a friend and make them laugh. Do something silly and unexpected every day because it breaks me out of that thing. It breaks you out of the traps of the ego of the belief that all this is is real that all this is all there is.

You're now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. So by the time I was 15, I was like, man, I got to get out of here. I can't. If I stay here, you know, What's the path for me? And my folks would say, hey, you know, go to school five years ten years to get a degree. Become a doctor. You become a doctor young man, and I'd be like all right. Well, let me look at the doctor. I'd be like, look at Mr. so-and-so out the street and I'd look at the guy and he was bald and fat and the whole family was bald and fat. And you just look at the guy and I'd be like, wow. Yeah, he's got a Benz, but that's not him, the bank owns it, right? And that could be you, right? Yeah, you look at his car and you're like, man, you know, like his house. You're like the bank owns that and the guy leaves at 5 a.m. He comes back at like 8 or 9 p.m. and now he looks miserable. I don't want to be that.

You're now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. There's another story where while I was you know, living in these abandoned buildings and on the beach and all these places, I managed to get myself a job at a copy place, at a Kinkos copy. It was at the time and I remember we were in the back. I was making photocopies for Scientology because that's it was right next to the Scientology building. Yeah, they would have these like, billionaire contracts that they made. People sign and like there was all this paperwork and I'd be like send the copy machines. I was a kid and I remember that I had this boss who was like this evil man like he was like the monopoly guy. He was like you know, he had this like a cat and a cane and a mustache and all this stuff and I would sleep behind the copy machine because it had a nice droning hum. It was warm back there and I could sleep for a few hours so during my shift. I would set the papers, the contracts to print and I would fall asleep behind the copy machine. Didn't think much of it, but one day I woke up and like to a kick in my side and like his like cane and he's like standing on something beating me behind the machine and me looking going hey, what the man and you know, him like kicking me out. I didn't get my paycheck, right? Mind you, I was sleeping in wherever I could sleep. I didn't have money for food. He wouldn't give me my paycheck.

You're now listening to Hack & Grow Rich with Shaahin Cheyene and his co-host Bart Baggett. Yeah, yeah and sometimes you've got to take people's energy and use it as fuel for your fire. And that's worked well for me. I think I see people in mixed martial arts doing that. Yes. Where they use the energy of their opponents to their advantage and business is much the same I think as martial arts where you can take that negativity, that distortion that people throw at you and utilize that as fuel.

I was 15 years old thinking I want to find wealth, fortune all the great things that America offers. Books were my friends. I read books by Napoleon Hill, books by Og Mandino, all the great old-time writers of that time. I read Tony Robbins and Wayne Dyer and all the personal development guys. This other guy is named Stuart Wilde. I read his books and I thought, man, you know what? I'm gonna leave home and I left home. I left and I was sleeping at that time in abandoned buildings or buildings that were under construction. Los Angeles was in a huge building boom at that time. So I realized that I could get into these buildings late at night when the brokers weren't in there, wake up in the morning before they got there and I'd be out and I'd be living in luxury houses, maybe there wasn't electricity or water in those days in some of the places because they weren't built yet but it was a safe place to lay my head and after that, I realized that there was a big electronic music scene.

That's why most CEOs that are where they're at. We tend to think that people that are CEOs are these people that have gone to school and done you know the things by the book and they come out like this no and I teach this all the time to my students, my students in my amazon course is that those guys are the smartest in the room for a reason and that reason is not that they've played by the rules. The reason is they didn't think outside the box. They crushed the box. These are real next-level thinkers.

If you want to get somebody to become endeared to you or to endear yourself to someone isn't to offer them something because what happens when we offer something that someone immediately one of Cal Dini professional Cal Dinis principles of influence comes into play the sixth principle of influence, which is reciprocity. We think, oh, shit, this guy's giving me something he's gonna want something back. He's gonna have expectations. All my guards go up and boom, instead, this is a great life hack.

Look, all this stuff that we're talking about is formulaic. There's a formula to persuasion, there's a formula to influence there's a formula to sales, but there's no formula for being a real person, there's no formula for authenticity. And at the end of the day, nothing sells better. I don't care what it is pills, houses, cars, than just being an authentic person.

And the one thing that I learned Bart from all of this and I think this is going to answer your question is that the markets are not based on much more than one thing and that element is human emotion. The markets are moved by emotion and they are not reasonable or logical. If they were reasonable or logical we would all figure it out. We would be like Jim Simmons who runs renaissance funds, who's one of the most intelligent guys I've ever heard of, who's got a fund that allegedly you know has never failed and made money year after year and you know he's one of the masters of quant trading. If you're not one of those guys and there's maybe a handful of those guys on the planet.

I always tell people to look, if you can take cash off the table as much cash as you can get, my recommendation for amazon sellers is, if you get aggregators or if you get into a position where you can create a bidding war bidding frenzy like happens with a lot of our companies and brands that we sell.

Everything is possible. I truly believe that not just as a meme but somebody said if you believe you can or if you believe you can't you're right and so a lot of that comes down to mindset and the better question maybe is the mindset still possible and the answer is of course yes. Things change with time.